REVE Chat Version 4.0
Version 4.0
Upgrade your website to an IM platform & beyond
Blending the strengths of IM and Live Chat
Upgrade your website to an instant messaging platform and beyond
Have you ever landed on a website and immediately felt confused? Did the copy & design fail to inform you who the company was, what they sold, or why you should buy from them? This terrible user experience is the result of a poor branding strategy or a lack of a brand in the first place.
If you want your company to be successful in the modern marketplace, you have got to have a professional website with a good knowledge of website conversion rates. It represents your brand and acts as the backbone of your business by supporting all the digital marketing efforts.
Having a strong brand and communication strategy can position your business competitively in your industry. Without it, your website and brand become void. Considering that consistent presentation of a brand increases revenue by 23% on average, it is vital for your business to have a well designed website that helps in building brand credibility.
As both are interrelated it is vital to focus on increasing website conversion rate.
Here are some staggering stats that validate improving website conversions is crucial.
A website conversion refers to a scenario wherein the customer completes the desired action on your website by clicking the CTAs, signing up for a newsletter, sharing a blog post to social media, or buying a product. The percentage of people that complete your desired action refers to the conversion rate.
Website conversion is a very important factor in any type of marketing strategy as getting users do what you want them to do is necessary for every business. To increase website conversion rate is related to the overall business goals.
To achieve an average website conversion rate, you have to first determine that what you want your site to achieve for your business. Every business website is built to generate conversions. There are two types of website conversions – (i) micro conversions (ii) macro conversions.
Website conversion rate can be defined as the percentage of site visitors that complete the desired action. The action converts the visitors into your customers and varies from across different websites.
For example, completing a purchase, membership registrations, email subscriptions, signing up for a trial, downloading an ebook or app, booking a demo, etc.
Website conversion rate is a key metric that helps in determining how well optimized your website is and shows potential opportunities for greater sales. If your website conversion rate is higher it indicates three main things:
The website conversion rate improves by enhancing the user experience.
Website conversion rate benchmarks varies across all industries. However, one thing is evident. The higher the price, the lower the conversion rate. Buyers behave differently when making purchasing decisions that involve high ticket items.
As a result, the customer journey often becomes long and complicated.
People don’t buy high-cost items over the internet, as many factors need to be considered before making the final purchase.
That said, it doesn’t mean that online research doesn’t play a significant role in the customer journey.
The below graph represents the average website conversion rate by industry.
Marketers calculate conversion rates by dividing the number of users who complete an action by the total number of visitors or unique site sessions.
In the B2B industry, this action could be subscribing to a newsletter, requesting a demo, or signing up for a product trial. In e-commerce, conversion goals may include adding an item to cart, making a first-time purchase, or increasing the cart value with an upsell.
By seeing the difference between the number of visitors your website gets and how many of them convert, you can determine whether your website and marketing initiatives are effective.
Getting a good flow of visitors to your website is great, but if they are not converting by taking the desired action, it means something is not working. It is critical to identify what are the loopholes in your website and work smartly to get over it.
Here is a summary of 15 practical strategies for getting your visitors to take the right action and increase website conversions.
Let us discuss the tips and best practices for better website conversion optimization.
Longer wait times is a frustrating factor why visitors hang off. 59% of customers are more likely to buy when brands answer their queries in under a minute. Implementing live chat is an excellent way to increase website conversion rates.
Live chat empowers you to assist your website visitors in real time, which is what they expect. When you engage customers when they need the most, there is a positive impact on conversions and customer satisfaction giving you the best return on investment (ROI).
Businesses that offer live chat witness 34% improvement in customer satisfaction rates and 2.6x improvement in customer care costs.
How live chat helps to improve your website conversion rates?
The value proposition is a major thing that needs to be cross-checked on your website. If you get it right, it will be a huge boost in website conversions. If you can perfect your value proposition, you can increase your average website conversion rate and improve your marketing strategies across many channels.
The value proposition has a great role in creating the first good impression by conveying the potential customers that you have got exactly what they need.
Essentially, it is the brand’s promise to deliver great value to the customers via clear features and solution-oriented. So, value propositions need to be crystal clear on your website and it should have a certain sense of urgency to compel customers to purchase your products or services.
Here are some best practices to be followed for using value proposition to increase web conversions:
One of the simplest ways to increase your website conversion rate is by creating compelling headline copies to grab your visitor’s attention. Whether developing your website, select the right messaging that will resonate with your audiences, from their point of view.
As per Conversionxl.com research, “97 percent of people pay attention to the headline of a content.”
A website infused with the core messaging can:
If your headline copies are not clear visitors might get confused and end up declining your website. So, it is imperative that you know your target audience and set messaging accordingly.
Pro Tip:
Brand messaging should always be specific to articulate benefits, not the features. And to connect with the audiences you are targeting from their standpoint.
If you want to set your website apart from others then call to action (CTA) is an important marketing strategy.
The key to making your CTAs stand out is using the right language according to situations and consider their placement carefully. The business profits and revenue greatly depend on judiciously using CTAs.
Note: It is recommended not to use multiple CTA. It will create confusion and end up diluting the main goal of conversion.
You can take special care to make your CTA prominent and direct – giving it special emphasis by making it blue. Having a CTA on the landing page increases conversion rates by 80 percent.
Follow the below guidelines that will help you to increase your conversion rates.
According to Stanford University, “46.1% of people say a website’s design is the top criterion for deciding brand credibility. So it’s extremely important that your design looks professional.”
Simple and easy navigation is something everyone looks for when they land your website. Great navigation is one of the most important aspects of website conversions.
In order to increase your website conversion optimization(CRO), you need to build your website by understanding your audience, how they will interact with your content, and figure out the most intuitive ways of organizing, and representing it.
How to improve website conversion by keeping website navigation simple?
According to the Stanford Persuasive Technology Lab, 46% of site visitors say a website’s design, including font size, color scheme, layout, and site navigation, is the #1 criterion for discerning the credibility of the company.
So it’s extremely important that your design looks professional.
If your website is not attractive, customers will actually leave your site altogether. Here are some tips for great visual design to increase website conversions.
Deploying chatbots to automate your support tasks can be excellent website conversion tips.
Bots empower you to reach out to a bigger audience and help your business to improve website conversions.
Ubisend found that 35% of customers want to see more companies using chatbots.
Chatbots can help to prequalify leads during peak hours or when your sales agents are busy or unavailable. You can prepare industry specific questionnaires and use it to qualify your sales prospects, then direct them to the sales team or schedule an appointment.
By engaging with customers 24×7, you can answer their simple queries promptly and reduce the number of support tickets raised.
How bots can improve website conversion rates?
Amtrak used a chatbot named Julie to answer 5 million questions a year, save $1,000,000, and increase bookings by 30%. The bookings through the chatbot produced 30% more revenue.
Social proof is powerful.
Social proof plays a huge role in shopper’s buying decisions. When someone is mulling over a purchase or trying to decide between two different brands, they’ll often turn to other people that have experience with the products for guidance.
70% of people said they trust consumer opinions posted online, eCommerce sites are wise to use social proof to increase buyer confidence.
Social proof can be in the form of testimonials, reviews, star ratings, and real-time statistics. Businesses can help increase conversions by validating the buyer’s decision, which is why it’s essential to incorporate it into your marketing strategy. In the long run, it helps in building brand credibility.
Source: Hubspot
How social proof can increase website conversion rates?
How much time and effort do you put into boosting your brand’s credibility for making your marketing strategy successful?
Customers are skeptical by nature and it is for you to convince them that buying your products or services is a good choice. You need to instill confidence in your visitors that your brand is credible and helps to resolve their problems thus, worth investing in.
Brand credibility is vital to prove your worth to potential customers. It helps you to generate more leads, boost conversions, and enhance engagement on your website.
Testimonials are a great way of strengthening your brand credibility and increasing website conversion rates significantly. Testimonials are a vital part of your marketing strategy as they can persuade consumer decisions.
Hence leveraging testimonials can be a great website conversion tip to capture customers with the right information at the right time.
Businesses expect their visitors to take action on their website. The more optimized is your funnel, the higher is the conversion rate. A/B testing is the most popular form of website conversion rate optimization (CRO), with 56% of marketers using this method.
A/B testing is a great way to optimize your website’s funnel. The web variant out of two that gives higher online conversions is the winning one and can help you optimize your site for better results. The conversion metrics are unique to each website. For eCommerce, it may be the sale of products, while for B2B, it may be the generation of qualified leads.
Source: Reliablesoft
A/B testing is one of the components of the overarching process of Conversion Rate Optimization (CRO) using which you can gather both qualitative and quantitative user insights and use them to understand your potential customers and to optimize your conversion funnel.
How does A/B testing help to increase website conversion rate?
Friction occurs when website visitors come across your offer. They have their own set of thoughts about taking the offer. It is difficult to address customer hesitations online. The solution is by addressing all the possible issues in your sales copy right away.
How can you reduce friction?
Make a note of all the possible hesitations and objections your potential customers might have. Add maximum information to your sales copy to eliminate or alleviate those concerns.
Note: You can use website surveys to identify visitor frustrations. You can collect feedback from actual visitors in real-time, while they are experiencing your website.
Here is the example of Norton that uses the best practices to increase the average website conversion rate. You can follow the tips to increase your site conversion. These tips could also serve as powerful thank you landing page examples and ensure a boost to conversion.
Note that your prospects take action for their personal gains. And the best way to encourage visitors to take action right away is by offering instant offers and incentives.
Discounts & incentives came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them.
For conversion optimization, incentives are factors that motivate the visitor to act immediately. They play on the potential customer’s emotional motivation by increasing the reward for action and reducing the emotion of regret.
How to increase the online conversion rate of your websi e with incentives and discounts?
Nobody wants to miss out on a good opportunity.
By driving a sense of urgency and triggering fear-of-missing-out (FOMO), limited-time offers (free discount, extended trial, bonus for quick action) nudge consumers to make a quick decision about a potential purchase.
Tarte cleverly uses the word “flash” that already implies urgency, and combines it with the use of emojis to make the subject line stand out.
The use of numbers helps to grab attention, in addition to proving that the offer has a strict time limitation. Using numbers, emojis, and persuasive words, Tarte implies urgency by all means and make you open this email:
Pro tip:
While time-sensitive offers work well-converting on-the-fence prospects, you need to ensure that your campaigns reach as many prospects as possible within a limited time. Combined with website popups, email marketing is the best way to achieve that.
Pop ups when used correctly, meaning they appear at the right time, in a timely fashion, and offer something relevant to the user, becomes an effective tool that pushes users to move forward in your sales conversion funnel.
The bottom line is, the more helpful your pop ups are, the more likely they are to increase conversions on your website.
Here are some quick tips for getting the highest website conversions from them:
Combining all the above tips can give a huge boost in conversions and reduce customer complaints to zero.
The average time it takes a mobile landing page to load is 22 seconds that impacts the average website conversion rate significantly. It clearly means that even the least wait time in website loading can negatively impact user engagement and online conversions.
Website loading time is one of the common challenges reported by many customers. Your website pages should load instantly for visitors if you wish them to hand on to your website and smartly engage them with different web elements.
It helps to enhance web engagement and boost customer satisfaction.
How can you optimize your website loading time to increase average website conversion rates?
Google Analytics offers speed suggestions under the heading speed of the website. There are tools like GTMetrix that can be used to get website speed suggestions if your site happens to load slowly.
Mobile devices are an integral part of everyday life that we all see our phones once we leave the house. Mobile users accounted for a whopping 56% of website traffic.
For website owners, such a shift in how people interact with the web is quite normal. But it increases the urgency you need to have in making your website mobile responsive. If your mobile visitors don’t have a good experience when they land on your website, you are possibly driving away from a huge portion of your potential traffic.
Best practices to appease your mobile as well as desktop op users to increase online conversions:
Turning leads into conversions is what marketing is all about, but without the right tools, conversion rate optimization can seem like a mammoth task. Website conversion rate optimization (CRO) tools collect data about your website and its visitors to help you understand how people use your site and identify and test potential changes to increase conversion rates.
Here are some of the best website conversion rate optimization tools:
When using analytics on your website, what do we mean by the term ‘conversion’? are some kind of questions that usually come to the minds of the people. Some of the commonly asked questions related to increase of website conversion rate are as follows:
Q.1. What is a website conversion?
A website conversion is an event in a web analytics system that marks the completion of a website goal. Goals vary depending on the aims and type of your website and business.
Q.2. When using analytics on your website, what do we mean by the term ‘conversion’?
While using analytics on your website, it refers to the act that the user takes for completing the main goal that impacts the website conversion rate.
Q.3. What is the average conversion rate in the eCommerce industry?
The average ecommerce conversion globally is at 2.58% The average ecommerce conversion in the US is at 2.57%. The average ecommerce conversion globally is at 3.81%.
Q.4. What factors do affect the conversion rate of a website?
There are six common factors in each improvements established in a website to improve the conversion rate. They are as follows:
Website in your most important channel for business communication and in fact is the face of your brand. Delivering the right customer experience and using your website for customer acquisition are a few key metrics you should aim to achieve.
Implementing REVE Chat’s digital customer engagement tools like live chat and chatbots empowers businesses to engage customers in real time with relevant responses that increase website conversion rate.
Hence, improving your average website conversion rate is so crucial, not just to convey your brand value proposition to your potential customers but also to act as a gateway to increase your sales conversions significantly.
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